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Go Human is a community outreach and advertising campaign with the goals of reducing traffic collisions in Southern California and encouraging people to walk and bike more. We hope to create safer and healthier cities through education, advocacy, information sharing and events that help residents re-envision their neighborhoods.
Go Human is funded by a $2.3 million grant from the 2014 California Active Transportation Program. The
Go Human campaign consists of an advertising campaign to promote traffic safety, the development of resources and toolkits for cities and organizations and the support of events across the region that encourage walking and biking.
Featured on freeway billboards, buses, bus shelters, radio spots and digital ads, the
Go Human advertising campaign is a collaboration between the Southern California Association of Governments and the health departments and transportation commissions from the counties of Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura.
The Southern California Association of Governments (SCAG) is the nation’s largest metropolitan planning organization, representing six counties, 191 cities and more than 18 million residents. SCAG undertakes a variety of planning and policy initiatives to plan for a livable and sustainable Southern California now and in the future. For more information about SCAG’s regional efforts, please visit
FAQ currently under development. Check back soon.
Julia Lippe-Klein, Associate Regional Planner
Southern California Association of Governments
900 Wilshire Blvd., Ste. 1700, Los Angeles, CA 90017